Animating Facebook’s logo

In 2020 - 2021, I was brought on by the team at Animade to help design and animate Facebook's wordmark logo. The Facebook wordmark campaign was to highlight global events and current issues.

We usually go through a week or two of concept development, followed by the animation phase. Which was created in vector format so it could be translated into code and finally be implemented on the Facebook App.

During my time there I worked on a number of wordmark projects including New Years Eve, Thanks Giving, Valentines Day and many more. Below are some examples of early sketches, coloured concepts and final wordmark animations.

Role: Design and animation
Clients: Facebook
Studio: Animade